ABOUT INTELLIGENTX

The reason for creating AI beers was simple: IntelligentX wanted to use data in a smarter, more strategic way. With IntelligentX, customer preference data is at the heart of the product and brand.

The machine learning algorithm uses customer feedback data, which is provided via a Facebook Messenger bot, to tell the master brewer what to brew next. This ensures each new version is more finely tuned to customers’ tastes. The bot also gives a direct relationship with customers, so they know who they are and what they want.

I was asked to produce designs for the branding, bottle labels and tasting graphics as well as any collateral needed for intelligentX press releases.